Asher Roth

2023 Tour Roll Out

Below are the base assets given to me to create promo materials for the tour. An artist from France @mcblue_matter on Instagram, they made the base assets for this rollout.

banner for the website above

I took those base assets and created what you see below for a nine-stop tour.

Also recorded rehearsals and made a series of short format films for social media promoting the tour.

Suttons

Created the look and feel for a bar and restaurant in north Philadelphia

Photographed the bar to show of the space and seating areas of the restaurant

 Asher Roth

Tour Rollout 2022

We did a photo shoot for general promo and we really loved this shot so this became our base for the tour assets

Asher wanted the flyer to feel like a DIY band flyer he gave me some reference images and this is we landed on.

I expanded on the design to create the flyers that promoted induvial tour stops.

Took those design elements, made them make sense for video, and formatted them for social media promo. Every tour stop received a unique video promoting the venue day of show and city.